If you can’t join us for the camp (we are sad to hear it, but we understand how busy life can be), there are a few spots left for two whole-day workshops. You will have a whole day to hang out with Vitaly Friedman or Nikita Efimov and our 30+ hand-selected designers.
For the camp participants, this workshop is included in the price of the camp.
Dirty Little Tricks From The Dark Corners of eCommerce
October 07, 2018
8 hours with breaks
An average abandonment rate in eCommerce is around 65–68%. Often it’s caused by ambiguous buttons, labels or copywriting as well as severe problems related to finding or understanding products as well as slow and painful checkout experience. We can’t bring the abandonment rate to 0, but we can shave off at least 10% with some minor and straightforward optimizations.
A full-day-workshop can help us identify and tackle current problems, following techniques and strategies I or my colleagues used recently. In the workshops, we will use real-life examples as a case study and examine refinements of the interface on spot. I’d like to set up a very clear roadmap on how we can do the right things in the right order to improve conversion and customer experience. That means removing distractions, minimizing friction and avoiding disruptions and dead ends caused by the interface.
In the workshop, we’ll be taking a microscopic look into:
Psychology of eCommerce
Category Product List + Filtering
Product Page + Shopping Cart page
Optimizing For Mobile
Decreasing Abandonment Rates
By the end of the day, we'll have a detailed strategy of practical, tangible next steps to improve the interface, ranging from quick wins to long-term strategic changes.
Customer Journey Mapping
October 12, 2018
8 hours with breaks
Customer journey map illustrates the relationship of a customer with a business over a period of time using storytelling technique and visual cues. The story is being told from the perspective of the customer, which will provide insights into the total experience of the customer. Your team will get a better understanding and addresses customers’ need and pain points as they experience your product or service.
This intense workshop offers participants to immerse into the beauty of Customer Journey Mapping tool. Participants will work in teams and practice the tool itself, meanwhile learning about some other related tools while practicing it hands-on along a real-life project.
Senior Product Manager
Feature Canvas and Empathy Mapping
Often, when a new idea about how to improve our product comes to our mind, we start instantly working on the specific solution instead of focusing on "problems area". We skip answering these questions:
What problems are we trying to solve?
At what time do people need this feature? Or face problems that can be solved by this feature?
What about context and user habits?
And even if we start thinking about all these things it becomes hard for us to build empathy for our users. To understand their pains, gains, and habits. The workshop will highlight 2 useful tools, Feature Canvas, and Empathy Mapping, to help you to fix that.
Empathy Mapping is a useful method to get the information from the heads of participants and to put everybody on the same page in regards to their customers, users or whomever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.
Feature Canvas is a tool designed to help you analyze incoming features and ideas keeping in mind users, problems and context. It will help you spend more time in "problems area" before you start building a solution. And keep in mind your users while analyzing incoming ideas. It will also help you to understand blind spots in your knowledge about users and prepare for user research. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.